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Tourism

Commissioned to produce the Worcestershire Visitor Guide as a tool to increase visitor numbers and boost average spend. Undertook a complete redesign of the existing 40pp Guide and extended into a 72pp magazine-style version.

 

The publication was transformed by adding editorial content, using larger, stronger photographs, increasing the text and introducing a ‘magazine style’ grid. The finish was also changed to Perfect Bound.

 

As well as designing and overseeing artwork, Caron Project Managed all copywriting, photography and print production. The project was delivered on time and within a tight budget.

 

Broadened target market and increased average spend.

“Caron was contracted to redesign and produce the Worcestershire Visitor Guide. The Guide is our flagship publication and is distributed worldwide.We were looking to broaden our existing market to include younger, family visitors, whilst not alienating our core (55+) market.

Kathryn Wagstaff,

Tourism Officer,

Destination Worcestershire.

Guide-04-cover Cover-mock Sample-spread VW_Sample

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Caron has an excellent understanding of our target market and how to engage them. She is full of innovative, creative ideas and delivers them with enthusiasm. Our campaign evaluation feedback showed that the Visitor Guide was extremely well received."

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