© 2014 The BANK
This new company was established by an entrepreneur with a love of motor bikes and touring. The overall appeal of these adventure biking tours is the ‘holiday of a life time’, on your own bike and hassle free.
The client already had a home-produced website and logo but recognised the need to drive traffic to the site and to have a sales presence he while away leading the trips. Taking their existing style as lead, the graphics were strengthened to create two b2c pull-up banners, one for European and one for American adventure biking tours. Their primary use was for Motorcyle Race Meets, Networking Breakfast Meetings and Bike Club talks.
The American pull-up was pitched harder, as tours are aimed at more experienced bikers with a love of adventure. The target market is often older with disposable income.The European/Moroccan tours are a softer sell, aimed at bikers with less experience looking to tour with like-minded people. Good company and the ‘craic’ are strong selling points for both products.
"Caron is great to work with and offered a lot of extra advice. The pull-ups get a lot of attention everywhere we take them. They’re a great conversation starter and make an excellent sales tool.”
Chris Biltcliffe, Director, Unchained Tours.
* 2 x 'pull-up' banners
* copy writing
* advised on existing website
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